Find your marketing zen with a monthly dose of clarity.
Gregory Kennedy, founder of BrandZen
Hello, I am Gregory, a former award-winning creative director and a two-time head of marketing with over 20 years of experience leading global marketing, content, brand, and communications strategies for tech companies, including InMobi, AdRoll, and Sojern.
I specialize in helping startups go from zero to scale. BrandZen is my monthly marketing newsletter, where I provide in-depth analysis of the most important issues in marketing, business, and tech.
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I am currently the VP of Marketing at Alembic Technologies, an AI-powered Marketing Intelligence Platform that helps Fortune 500 CMOs measure the revenue impact of marketing. I love to run, ride, and sometimes race bicycles. I also have been known to frequent the cafe and drink a lot of espresso.
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The back story:
Steve Jobs single-handedly changed my life. I worked on my first Macintosh 128 in school when I was 11. I went to Macintosh computer camp in the summer between 7th and 8th grade. Even though it was free, I was the only nerd who wanted to.
Fast forward to my late teens, and at my first graphic design internship, I got a reputation as the Mac guy. I was the only one in the entire firm who knew desktop publishing. Fun times.
My freelance graphic design business took off when I could finally afford to buy my own Mac, designing flyers for NY clubs.
I coded and built a website on a Mac in 1997, and it was featured in a book listing the top 100 design websites in the world. This got me hired by a top design firm in NYC, where I worked on websites for MoMa and Tiffany & Co.
I moved to SF in 2004. I got a degree in marketing from U.C. Berkeley, had a startup that was acquired, worked for a unicorn, and continue to work with bleeding-edge startups, which remains my passion.
In 2024, I moved to Seattle and drink more coffee than ever. ☕ ☕ ☕
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Recent podcasts and appearances:
AdQuick Podcast: Gregory Kennedy - ad industry rebels, gen AI, attribution and more | E49
Create Like the Greats: Gregory Kennedy on Unlocking B2B Marketing with AI: Navigating New Paradigms
ADOTAT: AI Dreams, Marketing Streams with Gregory Kennedy of BrandZen
Champagne Strategy Show: Gregory Kennedy - Confessions from a fractional CMO - S4 Ep19
Nowspeed Podcast: How AI Writing Can Make You More Productive & Creative
Just Go Grind: Unleashing AI's Creative Power in Marketing: 5 Real-world Examples
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