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Content is Fire and Social Media is Gasoline
A collection of 100 battle-tested principles that strip away the hype and get to the heart of what actually works in modern marketing. Through sharp and pointed observations, plus real-world examples, it challenges conventional wisdom while reinforcing timeless truths.
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Who is it for?
Marketing professionals who are tired of chasing trends. Business leaders who want to build lasting brand value. This is your reality check in a world of marketing hype.