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Content is Fire and Social Media is Gasoline

A collection of 100 battle-tested principles that strip away the hype and get to the heart of what actually works in modern marketing. Through sharp and pointed observations, plus real-world examples, it challenges conventional wisdom while reinforcing timeless truths.

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Who is it for?

Marketing professionals who are tired of chasing trends. Business leaders who want to build lasting brand value. This is your reality check in a world of marketing hype.

What people say about it

  • Loved it!

    Went through the entire book while watching the Knicks game last night. Easy reading. Basically, it is a reminder of every important lesson I have learned about marketing in 17 years as a professional condensed into a well-articulated deck”

    Derek Mollins

  • Loaded with sharp insights

    “It's rare to come across an eBook on marketing that is genuinely inspiring. However, "Content is Fire and Social Media is Gasoline" is loaded with sharp insights and wisdom, each page intelligently paired with thought-provoking imagery. Extremely fun read to randomly pop open and scroll on the go!”

    Guymon Adams

  • 10/10 I highly recommend

    “Gregory’s eBook is messy and contradictory - and that’s the point. It made me reflect on the balance needed in marketing. As he says: “Marketers must walk a fine line between contradictions to sell without explicitly selling.” This eBook embodies that struggle, a lesson I’m still learning daily. 10/10 highly recommend.”

    Paul Xue

  • A beautiful and useful book

    "A beautiful and useful book for innovators who want to quickly apply the biggest ideas of marketing. My favorite? Be remarkable or be invisible."

    @MatthewRehrl

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Be remarkable or be invisble