10 ways to segment B2B marketing

Segmentation is a crucial aspect of effective B2B marketing. It involves dividing your audience into smaller, more manageable groups based on shared characteristics or behaviors.

But wait, why do you need to segment your audiences?

Segmentation allows businesses to tailor their marketing strategies and messages to different segments, ultimately leading to more effective and efficient marketing campaigns.

This blog post explores 11 segmentation methods that can help you optimize your marketing efforts. From company size to tech stack, segmenting your audience can provide a valuable way to create targeted and effective campaigns.

1. Company Size: The needs and challenges of small businesses are very different from those of larger enterprises. Segmenting your audience by company size can help you tailor your marketing efforts accordingly.

2. Geographical location: Different regions have different cultural, social, and economic factors that can influence buying decisions. Segmenting your audience by location can help you create more targeted and effective marketing campaigns.

3. Buying Stage: Prospects at different stages of the buying cycle require different types of information and messaging. Segmenting your audience based on their buying stage can provide them with the right information at the right time.

4. Job Title: Different job titles have different responsibilities, priorities, and pain points. Segmenting your audience based on job titles can help you create messaging and offers that resonate with specific decision-makers.

5. Decision-Making Power: Only some people in an organization have the same level of decision-making power. Segmenting your audience based on decision-making power can help you target the right people with the right message.

6. Customer Lifetime Value: Some customers are more valuable than others in the long run. Segmenting your audience based on customer lifetime value can help you prioritize your marketing efforts and resources.

7. Pain Points: Understanding your audience's pain points and challenges can help you create messaging and offers that resonate with their needs and priorities. Segmenting your audience based on pain points can help you tailor your marketing efforts accordingly.

8. Product/Service Needs: Different businesses have different product and service needs. Segmenting your audience based on their needs can help you create more relevant and appealing messaging and offers.

9. Engagement Level: Not all prospects are equally engaged with your brand. Segmenting your audience based on engagement level can help you target those most likely to convert and create tailored messaging and offers to increase their engagement.

10. Tech stack: This can be the most efficient approach for many B2B Saas companies. It allows you to prioritize the prospects you can most easily integrate with. This also means you can partner with complimentary products or use tools to determine what tech products are used on a website and whether they are a good fit.