Content is Fire, Social Media is Gasoline—is a collection of 100 battle-tested principles that strip away the hype and get to the heart of what actually works in modern marketing. Through sharp and pointed observations, plus real-world examples, it challenges conventional wisdom while reinforcing timeless truths.

Who It's For?

Marketing professionals are tired of chasing trends, and business leaders want to build lasting brand value. Think of it as your reality check in a world of marketing hype—a compass pointing toward what actually works, not just what's currently popular.

Available as a free download on January 1, 2025.

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