Content is Fire, Social Media is Gasoline—is a collection of 100 battle-tested principles that strip away the hype and get to the heart of what actually works in modern marketing. Through sharp and pointed observations, plus real-world examples, it challenges conventional wisdom while reinforcing timeless truths.

Who is it for?

Marketing professionals who are tired of chasing trends. Business leaders who want to build lasting brand value. This as your reality check in a world of marketing hype

Available as a free download on January 1, 2025.

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